How to Get Your Hotel Recommended by ChatGPT
Travellers ask AI where to stay — by area, by budget, and by who it suits. ChatGPT names only a few hotels in each answer — about four on average. The ones it names are described clearly and consistently across the web: their website, their listings, their reviews, and what other sites say about them. Fix those, and check whether it’s working.
What customers ask AI about hotels
These are the kinds of questions people type — swap in your own city and try them:
- What is the best hotel in [your city]?
- Where should I eat in [your city] tonight?
- Can you recommend a good hotel in [your city]?
- What are the top rated hotels in [your city]?
- Where's a good hotel in [your city] for a date night?
- I'm visiting [your city] for two days. Where should I eat?
- Is there a good hotel near me in [your city]?
- Which hotel in [your city] has the best reviews?
What gets hotels named
Make your cuisine, area and occasion obvious
"Neapolitan pizzeria in Old Town — great for families and groups" answers the way people actually ask: by food, by neighbourhood and by occasion.
Keep hours, menu and booking details current everywhere
"Open late", "takes walk-ins", "outdoor seating", "vegetarian options" — assistants are asked these constantly, and wrong hours on one listing is enough to be left out.
Be strong on Tripadvisor, Yelp and booking sites
Tripadvisor, Yelp, OpenTable and TheFork are among the pages AI answers about restaurants lean on. Claim them, fill them in, and reply to reviews there.
Get into local food roundups
"Best brunch in [city]" articles and local food blogs are what assistants cite. Invite the writers in; one roundup mention can carry more weight than months of posts.
Encourage reviews that name dishes
"The truffle pasta and the terrace" is something an assistant can repeat. Ask happy guests to mention what they had.
The listings that matter for hotels
Use exactly the same business name, address and phone number on every one.
- Google Business Profile
- Bing Places
- Apple Business Connect
- Tripadvisor
- Yelp
- OpenTable
- TheFork
- Facebook Page
Why it matters now
45% of consumers now use ChatGPT or other AI tools to find local businesses, according to BrightLocal’s 2026 survey. And ranking on Google doesn’t carry over: in BrightLocal’s study, Google Maps showed a tracked business in 66% of searches, ChatGPT in 33%.
Questions hotels ask
Does ChatGPT recommend hotels?
Yes. Travellers ask AI where to stay — by area, by budget, and by who it suits. ChatGPT answers by naming a handful of businesses — 4.1 on average in BrightLocal's research — drawn from what the web says about them: their website, listings, reviews and mentions elsewhere.
How do hotels get recommended by ChatGPT?
By making it easy for AI to describe them with confidence: a website that states the hotel and the area plainly, complete and identical listings (Tripadvisor, Yelp, OpenTable and Google), a steady flow of detailed reviews, and mentions on local pages AI already cites.
How can I check if ChatGPT recommends my hotel?
Ask it the questions your customers ask — several times each, because answers change between asks — and note whether you're named. Or take Vouchly AI's free AI Readiness Score, then run a real check that asks 16 customer questions on ChatGPT and Google and shows who is named instead.
Is ChatGPT recommending your hotel?
Get your free AI Readiness Score in two minutes — every fix, step by step. Then see exactly what ChatGPT and Google say, from $29 a month.